Cars > News

Toyota and Lexus detail their booths for 2023 Japan Mobility Show

A lunar buggy, concept cars, and driving simulators will greet visitors

Toyota's booth aims to be a lively one for everyone. IMAGE FROM TOYOTA

Humans are inherently social beings, and they hate being locked up, especially for extended periods of time. The 2023 Japan Mobility Show (formerly known as the Tokyo Motor Show) is something to be excited about.

At the helm of affairs at the Japan Automobile Manufacturers Association (JAMA) is no less than Toyota’s very own chairman Akio Toyoda, who summarizes that this year’s show is a crucial movement “from cars to mobility, from Tokyo to Japan.”

Obviously, it is impossible to have a major auto show in Japan without the presence of Toyota, which just revealed several details about its booth (alongside its luxury arm, Lexus) for the upcoming show.

Play and win. The rear end of a Toyota vehicle outfitted as a bar holds a capsule bottling up one of nine miniature cars and other surprises. IMAGE FROM TOYOTA

This overarching theme is translated to its booth theme: Let’s change the future of cars—find your future.

You may have seen its salvo of recent releases: the Land Cruiser 250, the new series of the Crown, the Century SUV, and even a Lunar Buggy, which will definitely be on display for showgoers to admire in the metal.

Have you ever wondered what it's like to drive a car without pedals? IMAGE FROM TOYOTA

Visitors can expect an interactive experience of “life in the mobility society” as the market leader envisions it in the “Neo Steer Driving Experience,” which utilizes Gran Turismo 7  to showcase how to operate vehicles without using pedals, including while standing or from a wheelchair.

The Lexus booth is a vision of a sustainable future. IMAGE FROM LEXUS

As for Lexus, it will have a theme of “pushing the boundaries of the electrified experience.”

It will be showcasing its vision for the “future of cars” with a booth made using traditional Japanese aesthetics and sustainable materials, alongside VR driving simulators that will allow showgoers to experience how AI will help with the brand’s future vehicles.

Do these teaser photos remind you of any of the concept vehicles from 2021? PHOTOS FROM LEXUS

We also released an article back in December 2021 announcing the electrification plans of the Toyota umbrella of companies, including that of Lexus. You may remember that it had a lineup of the Lexus Electrified Sport, the Electrified Sedan, the Electrified SUV, and the RZ.

Lexus will be previewing an all-new concept car at the show, which means that we could soon be seeing one of its envisioned vehicles as a final product on the road.

After a three-year hiatus, boy, are we excited to walk—and move around—at Tokyo Big Sight where the show is slated to happen from October 25 to November 5.

Hazel Imperial-Tan

Hazel is the marketing and sales director of VISOR. Prior to joining our team, she had spent a good number of years in brand management. She’s a doting mother to two boys who, perhaps by inevitable fate, happen to like cars a lot.