Humans are inherently social beings, and they hate being locked up, especially for extended periods of time. The 2023 Japan Mobility Show (formerly known as the Tokyo Motor Show) is something to be excited about.
At the helm of affairs at the Japan Automobile Manufacturers Association (JAMA) is no less than Toyota’s very own chairman Akio Toyoda, who summarizes that this year’s show is a crucial movement “from cars to mobility, from Tokyo to Japan.”
Obviously, it is impossible to have a major auto show in Japan without the presence of Toyota, which just revealed several details about its booth (alongside its luxury arm, Lexus) for the upcoming show.
This overarching theme is translated to its booth theme: “Let’s change the future of cars—find your future.”
You may have seen its salvo of recent releases: the Land Cruiser 250, the new series of the Crown, the Century SUV, and even a Lunar Buggy, which will definitely be on display for showgoers to admire in the metal.
Visitors can expect an interactive experience of “life in the mobility society” as the market leader envisions it in the “Neo Steer Driving Experience,” which utilizes Gran Turismo 7 to showcase how to operate vehicles without using pedals, including while standing or from a wheelchair.
As for Lexus, it will have a theme of “pushing the boundaries of the electrified experience.”
It will be showcasing its vision for the “future of cars” with a booth made using traditional Japanese aesthetics and sustainable materials, alongside VR driving simulators that will allow showgoers to experience how AI will help with the brand’s future vehicles.
We also released an article back in December 2021 announcing the electrification plans of the Toyota umbrella of companies, including that of Lexus. You may remember that it had a lineup of the Lexus Electrified Sport, the Electrified Sedan, the Electrified SUV, and the RZ.
Lexus will be previewing an all-new concept car at the show, which means that we could soon be seeing one of its envisioned vehicles as a final product on the road.
After a three-year hiatus, boy, are we excited to walk—and move around—at Tokyo Big Sight where the show is slated to happen from October 25 to November 5.