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Culture > Rotor

The TAG Heuer Monaco just became a wicked timepiece

Courtesy of Bamford Watch Department

We wouldn't be surprised one bit if this had been commissioned by Bruce Wayne. PHOTO FROM TAG HEUER

Many watch aficionados like modding their timepieces—the same way car enthusiasts tune and dress up their vehicles. The main objective, obviously, is customization and personalization, so that a valuable object doesn’t look like the rest of its off-the-shelf kind.

In the world of luxury watch modification, one name is fast becoming the go-to expert among those with legitimate means to avail of such a service: Bamford Watch Department. In fact, last year alone, BWD became the official customization partner of both Zenith and TAG Heuer. And the company’s collaboration with the latter has now produced a kick-ass carbon-cased Monaco.

The light-blue-on-black colorway is a signature Bamford combination. Easy on the eye. PHOTOS FROM TAG HEUER

The Monaco, of course, is the legendary driver’s watch popularized by Steve McQueen in the 1971 movie Le Mans. The Heuer original came out in 1969 and has since been reissued a few times under the TAG Heuer brand. Bamford’s interpretation of the 39mm square watch features a carbon case, a light-blue-on-black dial, a signed crown with a light-blue “Heuer” logo, and a black alligator leather strap. It runs on the 59-jewel TAG Heuer Caliber 11 automatic movement.

A watch forever synonymous with Steve McQueen. PHOTO FROM TAG HEUER

If you want your Monaco customized by Bamford but are not particularly impressed with this carbon-cased offering, you may visit this fun customizer on Bamford’s official website and pick the material-and-color combination yourself.

But if this Bamford Monaco is good enough for you, you need to fork out $8,100 (P420,000) to put it on your wrist.

This unique timepiece is guaranteed to induce double takes and gasps among watch fans. PHOTOS FROM TAG HEUER

The TAG Heuer Monaco is a great motoring-inspired timepiece. And now, with a case material that’s commonly used in high-end car manufacture, it should become even more desirable to petrolheads. The wealthy ones, that is.



Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist for 23 years. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. The rest, as they say, is rock and roll.



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