Industry > Rank

Which car brands in PH are the best in sales, after-sales?

According to two 2019 surveys conducted by JD Power

Honda Cars Philippines has provided the best sales experience in our market in recent months. PHOTO FROM PIXABAY

If you’re the type who regularly follows automotive news, you must be quite familiar with the market research firm JD Power, which regularly conducts industry surveys both here and abroad. In a span of one month, the company has released two such studies specific to our car market: the 2019 Philippine Customer Service Index and the 2019 Philippine Sales Satisfaction Index. Both surveys aim to show how locally based automakers have recently performed in the two aforementioned areas of the car business.

For sales, the following six factors are considered:

  • Sales consultant
  • Dealer facility
  • Delivery process
  • Paperwork completion
  • Working out the deal
  • Dealer website

The study is said to be based on 1,830 new-vehicle owners who bought their car between July 2018 and April 2019.

For customer service, the following five factors are assessed:

  • Service quality
  • Service initiation
  • Service facility
  • Vehicle pick-up
  • Service advisor

The study is reportedly based on 2,384 new-vehicle owners who bought their car between January 2016 and April 2018.

On 1,000-point scales, the industry averages are 820 for sales satisfaction and 803 for customer service. It’s interesting to note that there are completely different sets of top performers in these two areas: Honda, Mitsubishi and Toyota for sales, and Mazda, Nissan and Hyundai for after-sales. Both Isuzu and Suzuki, meanwhile, have fared below the industry average in both departments.

Also worth noting is the fact that Chevrolet, Kia and Mazda are not included in the sales satisfaction rankings “due to small and insufficient sample sizes.”

Below are the results of the two surveys. After going over them, you might want to ask yourself: Do you want a seamless sales transaction, or do you prefer a hassle-free ownership experience? Your call.

Which is more important to you: sales or after-sales? IMAGES FROM JD POWER

Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist since July 1995. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.