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Nissan PH and Department of Tourism renew partnership with ‘Drive Pinas’ campaign

This is the automaker’s latest collaboration to help promote local tourism

Nissan Philippines and the Department of Tourism have been partnering with each other for eight years now. PHOTO FROM NISSAN

Nissan Philippines started its partnership with the Department of Tourism in 2015 to promote local tourism, utilizing Nissan vehicles to explore our beautiful country. Within the eight-year collaboration, both parties have successfully executed projects like “Visit the Philippines, Drive to Discover with Nissan,” as well as the “Safe Trips” campaign during the pandemic, which inspired Filipinos to break out of their cooped-up state.

With its partnership with DOT to promote tourism in the country, Nissan Philippines has lent vehicles and launched events to help showcase the nation. PHOTO BY MANSKEE NASCIMENTO

This year, Nissan Philippines and the DOT are once again refreshing that partnership as a new Memorandum of Agreement was signed by DOT undersecretary Myra Paz-Abubakar.

Paz-Abubakar expressed her appreciation toward Nissan as both entities share a common goal of promoting Philippine tourism not just locally, but also internationally.

Called “Drive Pinas,” the joint program aims to further promote and explore the growing tourism destinations in the Philippines.

Mobility is a crucial ingredient in the tourism industry. Combined with Nissan’s innovations in mobility, exploring our beautiful archipelago is made more convenient, sustainable, inclusive, and fun.

Given the capabilities that Nissan vehicles have, showing off our country with these cars may simply be a walk in the park. PHOTO BY MANSKEE NASCIMENTO

“While the Department of Tourism already has a strong vision to make locals and tourists alike love the Philippines even more, like I do, Nissan supports this vision with our commitment to creating innovative vehicles and technologies to add excitement to these journeys, all while leaving a positive impact on society and environment,” said Nissan Philippines president Juan Manuel Hoyos.

We suppose tourists can expect to see more of Nissan’s presence in what appears to be a vibrant rebirth of leisure travel across the country.

Manskee Nascimento

Manskee is a music-loving petrolhead who specializes in car care. He finds peace in long drives to and from his home in La Union.