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Kia PH is brand’s top sales performer in Asia-Pacific for 2022

Just as it celebrates its 4th anniversary

Kia Philippines managed to outpace the auto industry's growth last year, which is no easy feat. PHOTO BY JUSTIN YOUNG

Kia Philippines has announced a record-breaking 34% sales increase in 2022 compared to 2021—achieved in its fourth year under AC Motors. While you may think that number does not mean much, it actually managed to outpace the local auto industry’s growth rate last year, which was pegged at just 26%.

To further add to the list of achievements it can celebrate, Kia Philippines announced during its dealer appreciation night that Kia Asia-Pacific had recognized that it was able to achieve the highest growth rate in the region, alongside being the No. 1 independent distributor in retail sales for 2022.

It also gets to flaunt that its overall customer satisfaction also shows the highest improvement in the region, based on surveys conducted by Kia APAC.

The automaker is a long way from where it was back in 2018. PHOTO FROM KIA ALABANG

The distributor has worked hard since it was taken in by the Ayala Corporation in 2018. The number of dealerships it now has under its belt grew from 30 dealerships to 42 stores. Next year, all outlets will have the same new look inside and out.

These models were the automaker's inital salvo under AC Motors. PHOTOS FROM KIA AND SAM SURLA

Kia introduced several new models such as the Seltos, the Soluto, the Stinger, and the refreshed Forte in 2019, followed by the introduction of the Stonic in 2020. The Stonic proves to be the automaker’s best-selling model in the Philippines despite being introduced at the peak of the pandemic.

It then went upmarket with the Sorento and the Carnival. PHOTOS BY SAM SURLA

Ever since the brand’s new identity (called “Movement that Inspires”) and relaunch in 2021, it has shifted to a more upmarket position, bringing in cars such as the Sorento and the Carnival.

Kia Philippines is looking to usher in the electric era with the EV6 leading the charge. PHOTO BY JUSTIN YOUNG

This year, it will be launching its first battery-electric vehicle in the EV6, which will be accompanied by the growing charging ecosystem that the distributor’s parent company (Ayala Corporation) is pushing for with the market’s shift to electrification.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.