Industry > Business

Because of supply issues, car buyers no longer choose their preferred colors

As experienced by Toyota dealers around the country

The all-new Toyota GR86 looks good in white. PHOTO BY VERNON B. SARNE

The microchip supply issue hounding the automotive industry is still unsolved as you read this, with industry executives admitting that even they are clueless as to when it will end exactly. With the pandemic and the Ukraine war still continuing, the problem is affecting all brands—including and especially Toyota.

During the GR Festival at the Clark International Speedway—where the all-new GR86 was shown off—Toyota Motor Philippines first vice president Sherwin Chua Lim shared with us that their customers are now settling for whatever is available at dealers just to purchase vehicles. In fact, many car buyers are no longer choosy when it comes to colors.

Even the Corolla Cross turns heads in white. PHOTO BY VERNON B. SARNE

As you know, the paint job is one of the main considerations of automotive customers. So much so that the paint industry annually releases “global color popularity” surveys. It’s just hard to believe that buyers would willingly forgo their favorite shades just to get their hands on a car.

Obviously, more important than the color is the need “to get around,” Chua Lim told us.

How about you? Would you buy a vehicle regardless of its color?

Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist since July 1995. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.