Industry > Business

Geely PH embarks on fresh start in delivering excellence to Filipinos in 2024 and beyond

With a preview of the brand’s first EV to launch locally

Naoyuki Takeda is at the helm of a recovering Geely. PHOTO BY MANSKEE NASCIMENTO

The year 2023 left Geely Philippines battered and bruised from a crisis that flipped a success story to tragedy in an instant, thanks to the power of social media. Proof that no matter how good a product is, consistent after-sales and customer support are always key in maintaining a brand’s success status.

Rising from the aftermath of a major fiasco, Sojitz G Auto Philippines (SGAP), the official distributor of Geely vehicles in the country, has appointed Naoyuki Takeda as the company’s new president. With his extensive experience in the Philippine market, Takeda promises to revive the Chinese brand and push it to new heights.

Apart from introducing newer innovations and products, restructuring its strategies and focusing on a five-star customer service experience are the main objectives under Takeda’s leadership. “Our commitment goes beyond words,” he shared. “It’s evident in the actions we’re taking, the changes we’re making, and the improvements we’re implementing.”

We met customers who still love Geely and are excited for what's to come. PHOTOS BY MANSKEE NASCIMENTO

To spice things up, Geely Philippines gave a preview of its first battery-electric vehicle to be introduced here in the form of the Geometry C crossover. The distributor plans to officially launch this sleek and sophisticated EV package sometime this year.

Executives have remained absolutely tight-lipped with regard to full specs and pricing for our market, but a quick Google search should give you a pretty good idea of some product details.

Some of these include 201hp and 310Nm from either a 53kWh or 70kWh battery with a capable range of 400km, or possibly more from a front-wheel drive system. A plethora of safety and driver-assist features can be expected as well.

The road to recovery may be a long one, but consistency and dedication to service will conquer the distance. PHOTO BY MANSKEE NASCIMENTO

With Manila International Auto Show just around the corner and the Philippine International Motor Show later in the year, Geely just might choose one of these events as the stage for the Geometry C’s launch. Just stay tuned for news on the matter.

We honestly sense the sincere intentions of Geely Philippines in developing the best approach for Filipino customers and making the brand more human-centric. With Takeda alongside SGAP vice president Reggie See and a team of dedicated professionals, there is certainly hope for the automaker. All things considered, we see nowhere but up for the brand.

In this case, do you believe Geely Philippines can redeem itself?

Manskee Nascimento

Manskee is a music-loving petrolhead who specializes in car care. He finds peace in long drives to and from his home in La Union.