One of the most frequent questions we get from readers is: “What is the best dealership of this so-and-so car brand?”

This question gets a lot harder when the subject brand boasts countless unit sales. You know, like Toyota Motor Philippines, which basically owns nearly half of the market. Obviously, customers want to get their vehicle from the best dealer. From sales to after-sales service, they want to forge a long-lasting relationship with a proven and trusted seller.

But how do you determine the best one in the field? Do you gauge a dealer’s caliber by the physical appearance of its sales personnel? Do you assess its expertise by its staff’s scholarly mastery of the product line? Do you give extra points for correct grammar?

Well, these things need to be judged objectively. Which is why TMP annually celebrates the best of its dealer network as well as its individual team members. This is based on verifiable metrics. The winners are announced at the yearly dealer conference.

For 2024, here are the recipients of the President’s Award of Excellence among the dealerships:

Large-Business Division

• Toyota Marilao, Bulacan – Champion
• Toyota San Fernando, Pampanga – 1st runner-up
• Toyota Pasig – 2nd runner-up

Medium-Business Division

• Toyota Nueva Ecija – Champion
• Toyota Silang, Cavite – 1st runner-up
• Toyota North EDSA – 2nd runner-up

Small-Business Division

• Toyota Tarlac City – Champion
• Toyota Subic – 1st runner-up
• Toyota Plaridel, Bulacan – 2nd runner-up

Toyota Marilao also got the President’s Value Chain Award, and Toyota Nueva Ecija scored the President’s Customer Satisfaction Cup of Excellence Award.

TMP likewise distributed Toyota Outstanding Performers in Sales and Service (TOPS) Awards:

TOPS Club Elite Members

• Richard Taqueban Amanse – Toyota Quezon Avenue
• Janine Eugenio Mendoza – Toyota North EDSA
• Aldrin Hernandez Garcia – Toyota Marilao, Bulacan
• Ivy Marie Torres Latosquin – Toyota Marilao, Bulacan
• Marvin Balason Aloria – Toyota Batangas City

TOPS Finest Marketing Professional of the Year

• Ramil Angelo de Guzman Tantay – Toyota Marilao, Bulacan

TOPS Finest General Job Service Advisor of the Year

• Vladimir John Pangilinan Yutuc – Toyota Tarlac City

TOPS Finest Body and Paint Service Advisor of the Year

• Ma. Precious Claire Perez Castro – Toyota Isabela

“I would like to remind Team Toyota Philippines of our mission of making ever-better products and creating happiness,” TMP chairman Alfred V. Ty said. “Let us unite our efforts as one Toyota to remain number one in the hearts of every Filipino.”

“Indeed, 2024 was a year of challenges, and we overcame it all through your hard work and dedication,” TMP president Masando Hashimoto added. “As we step into 2025, we do so with gratitude for our continuous partnership, and we are very excited for the road ahead.”

So, the next time somebody asks you which Toyota dealership can render the best service in all of the country, you can now answer with full confidence. Until the end of the year, at least.