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Culture > Garb

These Philippine-made shirts are for car guys

From former team members of an automotive magazine

These are not your average car-themed shirts, insist their creators. PHOTO FROM FIRST/WE/DRIVE

If you’re a hardcore petrolhead, chances are you’re wearing something with an automotive logo on it. You can’t help it: You want the world to know you love automobiles, and that you’ll support anything with even the slightest of motoring elements in it.

Well, you might want to consider these locally made shirts with cool car designs. They’re from a new brand called First/We/Drive, or FWD, an entrepreneurial creation of Jaykee Evangelista and Chad Rosario. If you used to read Top Gear Philippines, you might recognize their names from the magazine’s staff box: Evangelista was the art director, while Rosario was the publisher. We’re assuming the former takes care of the design, while the latter handles business and marketing.

Four designs are currently available: 24-Hour Legend, ProCar, JDM King and Usagi Joe

“Ever since I was a kid, I’ve been crazy about cars and creating art,” Evangelista says in a statement sent to VISOR. “Early-morning weekend drive, windows down, cool breeze in your face, the yellow sunrise glare on your shades, with Tom Petty in the background. It goes without saying that FWD is a passion project for me. It’s a venue where I can share my art and my love of classic cars.”

“Classic cars are timeless, and they transcend different cultures,” adds Rosario. “We wanted to keep that heritage alive through our own original designs. But more importantly, we wanted to celebrate the bond between man and machine.”

If you haven't decided on Christmas gifts for friends, here you go. PHOTO FROM FIRST/WE/DRIVE

The shirts, which cost P500 apiece, are sold exclusively online for now. Each design is limited to a maximum of 100 pieces, according to Rosario. The sizes range from small all the way to double extra large, the latter having a chest size of 23 inches.

As you read this, four designs are available: 24-Hour Legend, ProCar, JDM King and Usagi Joe (the brand’s mascot). Four more designs are apparently arriving in time for Christmas.

In the near future, if the shirts are successful, FWD might roll out more car-themed products, including key fobs and card wallets.

The shirts look world-class (at least in pictures). PHOTO FROM FIRST/WE/DRIVE

Initial feedback has been positive. We personally heard someone say the quality is excellent, in case the price tag is putting you off. “These shirts aren’t the type you’ll see in Greenhills,” the pair points out. “In contrast to largely available JDM-themed tees, FWD shirts are produced in limited quantities, emblazoned with elegant graphics of vintage automobiles that instantly evoke nostalgia among car aficionados.”

Interested? You may get in touch with FWD via Facebook or Instagram. Go support our fellow car-loving countrymen.



Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist for 24 years. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. The rest, as they say, is rock and roll. He writes the column ‘Spoiler’.



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