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Hyundai pushes for World Expo 2030 to be in South Korea

Using its electric lineup as rolling billboards

We're hoping this design reaches production. PHOTO FROM HYUNDAI

Hyundai went in full force to the World Economic Forum last week to push for Busan, South Korea, to be the upcoming host of World Expo 2030. The Korean giant brought its hybrid and electric lineup to Davos, Switzerland, to transport its nation’s delegates to the prestigious meeting of minds.

Silent chauffeurs. PHOTOS FROM HYUNDAI

Hyundai’s luxury marque Genesis rolled in with its electric models: the GV60 crossover and the electrified variants of the GV70 SUV and the G80 midsize sedan. The gorgeous Genesis X Concept coupe also made its presence known at the “Korea Night” event hall entrance, sitting inside a glass enclosure.

Charging in a winter wonderland. PHOTOS FROM HYUNDAI

The plug-in hybrid version of the popular Santa Fe was also brought to the event. Bearing a body that will be launched later this year, the SUV is powered by a 1.6-liter turbocharged engine mated to a peppy electric motor. Also on-site were multiple Ioniq 5s tasked to provide backup electricity in case of emergency, with their Vehicle-to-Load (V2L) feature.

You can imagine the oohs and aahs. PHOTOS FROM HYUNDAI AND GENESIS

This is not the first time Hyundai used its vehicles as rolling billboards for the Busan World Expo push, as previous attempts had been made last year during the Bureau International des Expositions general assembly in Paris, and the G20 Bali Summit in Jakarta.

Aligning with the World Expo’s vision of “Transforming Our World, Navigating Toward a Better Future,” Hyundai Motor Group continues to bring excitement, and works toward a sustainable tomorrow.

Justin Young

Justin loves cars of all forms. Molded by motoring TV shows and Internet car culture, he sees the world from a different perspective that not many get to see every day.