We weren’t expecting this, but yes, you will soon experience Mickey & Friends in Formula 1 through Disney activities, content, and merchandise around the world.

What’s the drive behind the collaboration? Well, in the past few years, the sport has witnessed a huge growth—particularly with children aged 8 to 12, with data reflecting more than four million keenly following F1 across the European Union and the United States.

Moreover, 54% of F1 followers on TikTok and 40% on Instagram are now under 25 years old.

“Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa,” said Formula 1 chief commercial officer Emily Prazer. “It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide.”

“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” shared Disney consumer products president Tasia Filippatos. “This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”

More details will be shared in the next months. Meanwhile, you can follow Mickey & Friends’ Formula 1 exploits through social media to keep up to speed on how these well-known cartoon characters are racing their way into the world of F1 in 2026.