
Isuzu Philippines Corporation has only three marketable units for the general public. The Traviz light commercial vehicle, the Mu-X pickup-based SUV, and the tough-as-nails D-Max pickup.
It may have a complete range of light-duty to heavy-duty trucks, but if we’re being honest, the 10th Philippine International Motor Show goers might not really want to see all of those.

No disrespect, but people would definitely want something that they’d dream of owning soon. So one might wonder: How can the humble Japanese truckmaker spruce up its booth at the biennial car show?
Well, IPC tapped the help of modification shops to show its fans what can be done with its limited passenger-vehicle lineup. And the first one is a simple yet cute ride.


The Traviz is a no-nonsense light commercial vehicle. But Isuzu somehow managed to draw interest to it, and might actually be the best bit of the booth.
The manufacturer took a sample of the Traviz, gave it a bespoke paint job, slapped some sick white steelies with chrome hubcaps, and you have a funky-looking people-and-cargo hauler. This simple yet good-looking suggestion might be adopted by many owners out there.



Then there’s the Mu-X. For this one, IPC installed some light overlanding gear, including a roof rack with utility boxes, an awning by the left side, and a set of 18-inch Momo wheels wrapped in Nitto Ridge Rappler 275/65 tires.
The Mu-X’s aftermarket upgrades might be minimal, but it does a great job of making a tough-looking PPV look even meaner.


Then there’s the trio of the venerable D-Max. The main pair consists of the stock, recently refreshed version, and the lowly single-cab model that has been pimped to look darn good.



Some accessories might have gone a little overboard—like the bull bars up front. But the rest of the upgrades—like the flared front fenders, the 18-inch rims wrapped in 235/55 Nitto Ridge Rapplers, the dropside bed, and the load bar—did make the entry-level D-Max look rad.
The ATV loaded on the bed only made the truck look more astig.


Finally, there’s an overlanding-ready D-Max crew cab, with nice chunky off-road tires, a roof rack, a bed cover with a mountain bike holder, and an awning on the driver side of the pickup.


This was the centerpiece of Isuzu’s booth, and it looked like it was rolling on boulders, giving you a visual of what your next adventure would look like if you owned one.

So, if you want to see these Isuzu vehicles in the metal, you may do so at the show. The venue, of course, is World Trade Center Metro Manila in Pasay City. Enjoy!

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