PR agency executive Joseph Lawrence “JL” Daez is Ford Philippines’ latest communications manager. He has shown his proficiency in branding and communications through more than a decade of spearheading ad campaigns, public relations, and marketing for several brands.

He has worked with a few multinational brands and made a mark in those companies. Daez was once employed by Peugeot Philippines as marketing communications manager, where he handled social media and media partnerships, and was also the mastermind behind the company’s 360° communications strategy.

He is not just in line with the automotive industry, but he has also led campaigns for EON as account director for its major clients, some of which are in the healthcare, consumer tech, and energy sectors. His knowledge has been of great help to Nissan, Unilab, and Shell, improving brand image, stakeholder interaction, and product launches.

With Daez’s expertise, Ford will surely create an even stronger connection to the community.