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GWM PH appoints Dax Avenido as brand head and marketing director

Spearheading further growth for the Chinese brand in 2025

Dax Avenido has worked for industry leaders like Toyota and Nissan. PHOTO FROM DAX AVENIDO

Luxuriant Automotive Group has announced a new brand head and marketing director for GWM Philippines.

Previously working for Toyota, Nissan, and MG, Dax Avenido is ready to include the Chinese brand in his decades-long portfolio.

“The brand is growing, and our vehicle lineup is expanding to cater to the everyday needs of our Filipino customers,” said GWM Philippines president Ruben Tan. “With Dax in the driver’s seat of our brand and marketing initiatives, I am confident that GWM will be supported by passionate team members with prominent backgrounds and extensive knowledge to help explore this potential and contribute to the successful performance of our company.”

With such brands as GWM and Haval, Avenido will have his hands full as he takes on a new challenge in his career. All the best!



Justin Young

Justin loves cars of all forms. Molded by motoring TV shows and Internet car culture, he sees the world from a different perspective that not many get to see every day.



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