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Mitsubishi bares the all-new Strada

Everything is redesigned from the ground up for the pickup truck

This is the all-new Mitsubishi Strada, and it's just as beastly as they hyped it up to be. PHOTO FROM MITSUBISHI

After countless teasers and fanfare, the highly anticipated all-new Mitsubishi Triton (or Strada) is fully revealed to the world in all of its brutish glory. After eight whole years, the famous nameplate receives its biggest update yet, and it’s bigger and better than ever (quite literally).

To start things off, the vehicle grows in size. It now measures 5,320mm long (+15mm), 1,865mm wide (+50mm), and 1,795mm tall (same), with 222mm of ground clearance. It also has a longer wheelbase of 3,130mm (+130mm).

The Strada in Athlete guise looks very menacing. PHOTOS FROM MITSUBISHI

The split headlights and the DRL design are a staple in the automaker’s style for its lineup, but there is a new tombstone-like Evolved Dynamic Shield grille with Mitsubishi spelled out above.

It also has a strong boxy side profile, with the squared-off fenders adding to the vehicle’s machismo. Wheel sizes range from 16 to 18 inches depending on trim level.

Finally, the rear features revised T-shape taillights, alongside an enlarged truck bed height (now 820mm) to help improve ergonomics when loading cargo, and it also comes with hydraulic tailgate dampers.

It has a new diesel powertrain called the 4N16. PHOTOS FROM MITSUBISHI

As mentioned before, the manufacturer has overhauled everything. The 2.4-liter turbodiesel engine with MIVEC (code-named 4N16) punches out a respectable 201hp and 470Nm, sending it to a six-speed automatic or a six- or five-speed manual.

The Super Select 4WD-II system is still present, and Active Yaw Control is added for improved on- and off-road handling. And it’s also capable of towing up to 3,500kg of cargo.

It can handle dirt like a Lancer Evolution thanks to the Super Select 4WD-II system and Active Yaw Control. PHOTOS FROM MITSUBISHI

Of course, there will be seven different drive modes available to suit any situation the pickup truck finds itself in. It also comes with additional assists such as active stability control, traction control, hill-start assist, hill descent control, and Active LSD, which is a brake-controlled limited-slip differential.

The all-new body-on-frame platform is both lighter and more rigid thanks to the use of high-tensile steel. It may still utilize leaf springs at the rear, but they all have a longer suspension stroke and larger shock absorbers to help improve NVH, ride, and handling (alongside a new electric power steering rack).

This is a cabin that you won't be embarrassed to show off to your Ranger-driving friends. PHOTOS FROM MITSUBISHI

A more spacious and luxurious interior helps take advantage of this new platform. The cabin was made wider, and the redesigned front and rear seats (either upholstered in leather or fabric) provide improved cushioning and ergonomics.

Unlike its contemporaries, the Strada embraces physical controls. PHOTOS FROM MITSUBISHI

There are a new nine- or 10-inch infotainment and a seven-inch digital instrument cluster that work with wireless Apple CarPlay and Android Auto, and a whole smorgasbord of physical buttons that were designed to be operated while wearing gloves. Of course, there are items like wireless charging, USB-A and Type C sockets, and large cupholders.

The Diamond Sense safety system is eerily reminiscent of Nissan Intelligent Mobility. PHOTO FROM MITSUBISHI

It comes with a suite of active safety systems (which Mitsubishi calls Diamond Sense) like a 360° camera with moving object detection, front collision mitigation with pedestrian and cyclist detection, adaptive cruise control, traffic sign recognition, rear automatic emergency braking, and automatic post-collision braking system.

It also has a classier apperance if you don't dig the muscular Athlete trim. PHOTOS FROM MITSUBISHI

In some markets, the Strada also comes with its own connected services, allowing owners to monitor the vehicle’s condition, locate it, and remotely start/lock/unlock it via their smartphones.

Mitsubishi is going all-in with the Strada by entering it in the 2023 Asia Cross Country Rally. PHOTOS FROM MITSUBISHI

Thailand will be getting the pickup first, with the rest of the ASEAN and Oceania regions to follow shortly. This means that you can probably expect our market to be part of this first batch as the Strada is one of Mitsubishi Motors Philippines‘ hot products.

And more interestingly, the vehicle will be released in its home market of Japan next year, making it the company’s first new pickup there in roughly 12 years.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.