The popular British motorcycle brand Triumph is officially coming to the Philippines, the Autohub Group announced today. The distributor—also the importer and seller of Mini, Rolls-Royce, Lotus and Vespa in our market—was given the green light to announce the deal just yesterday, finalized after years of negotiations.
The motorcycle marque started life as Triumph Engineering way back in the 1880s, but was acquired by another firm in 1983 and now formally goes by the name Triumph Motorcycles. At present, Triumph has 14 models spread out across four categories, with each model having several variants.
“We first approached them in 2015, and then there was a lot of back-and-forth between us,” shared Autohub Group president Willy Tee Ten. “Many other companies were bidding for the right to bring Triumph in, but in the end we got it.”
The first showroom—offering motorbikes, parts and apparel—will be located on Ortigas Avenue, with future outlets to appear in Bonifacio Global City and parts of Luzon, Visayas and Mindanao. According to Triumph Motorcycles Philippines general manager Sammy Montecastro, their pricing will be lower than that of the gray market. He added that they will service existing Triumph motorcycles in the country that were not bought from them.
Sales are expected to begin in December, while the official brand launch is set for January 2020.