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Industry > Business

Autohub is now Pagani selling agent in the Philippines

We could yet see a speeding Huayra on NLEX

We'd seriously be ecstatic if Autohub only managed to sell just one unit of the Huayra. PHOTO FROM PAGANI

Our wish to see a Pagani hypercar rolling down North Luzon Expressway could soon be granted—assuming there’s somebody loaded and car-crazy enough to plunk down more than P100 million for an example. At the very least, the hurdle of having an official channel in the country has been cleared: According to Autohub Group president Willy Tee Ten, his company has just been appointed by Pagani Automobili to be its authorized selling agent in the Philippines.

Pagani, of course, is the Italian maker of super-expensive, super-exotic sports cars by way of Argentina—its founder, Horacio Pagani, is the compatriot of Juan Manuel Fangio and Lionel Messi. You may have heard about its fantastic creations: the Zonda and the Huayra.

A Pagani is so stupendously priced that any buyer may opt to just keep it in the garage. PHOTO FROM PAGANI

It should be noted that Autohub will not be a Pagani dealer, only a sales agent, Tee Ten told VISOR. As such, the company is expected to just put up a modest receiving space at its Bonifacio Global City facility to entertain potential buyers. In this office, serious customers will be shown product videos and literature (there won’t be a single display unit). If they’re earnest and want to inspect the cars in the metal, they will be flown to a Pagani showroom either in Shanghai or Hong Kong—or even in Italy if they so desire—but at their own expense.

Asked about after-sales support, Tee Ten said he had advised Pagani that Autohub will only build a dedicated service shop once somebody orders a unit. He argued that his company would have ample time to prepare anyway since a bespoke Pagani car usually takes about a year to complete from the time of the order placement.

Tee Ten, who also distributes Mini, Lotus and Rolls-Royce in our market, pointed out that a Pagani costs “at least P100 million”—before taxes. If you have that kind of disposable cash and owning a hypercar is on your bucket list, you know whom to contact.



Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist for 24 years. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. The rest, as they say, is rock and roll. He writes the column ‘Spoiler’.



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