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Peugeot PH has a new distributor in Astara

With the Malaysian-made new 5008 as its first offering

Big things are ahead for Peugeot in the Philippines. PHOTO FROM PEUGEOT

Today is a good day for Peugeot Philippines, as the French car brand now has an official distributor in the country. Reflecting the aggressive global push of Stellantis (Peugeot’s parent company), a big firm from Europe and Latin America called Astara will now be the distributor in our territory. The word we heard is that the new partner owns 90% of the venture, with 10% remaining with Eurobrands Distributor Inc. (the former importer and seller).

Introduced to the media was Raoul Picello, the new managing director of Peugeot Philippines. “Our investment will help infuse a renewed sense of vigor for Peugeot Philippines and its patrons, creating a more purposeful brand that resonates to the Philippine market,” he said. “We hope that, as we move forward and grow together, these exciting changes can help us meet the ever-changing needs of Filipinos.”

Peugeot Philippines brand head Maricar Parco. PHOTO FROM PEUGEOT

We’re happy to announce that Maricar Parco will be the brand head of Peugeot Philippines. She will “lead, direct and oversee the company’s marketing, sales, after-sales and dealer development departments.”

The most significant development here is that all Peugeot products for our market will now be sourced from Gurun, Malaysia. Great news for the pricing and the swift delivery of vehicles and parts—things that were always a problem with European-sourced cars.

The goal is to open seven new dealerships this year, in addition to the current four branches.

The new 5008 is now available in our market. PHOTO FROM PEUGEOT

For its initial product salvo, Peugeot Philippines is introducing four vehicles, led by the new 5008 seven-seater SUV. Priced at P2,260,000, it will be available in Emerald Crystal, Nera Black, Pearl White, and Amazonite Gray.

The cockpit of the 5008 is advanced for its class. PHOTO FROM PEUGEOT

We can’t wait to see the new things that Peugeot plans for the Philippines. The brand and its vehicles have always been underrated in our market. Watch for this European marque.

Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist since July 1995. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.