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Industry > Bulletin

Is MIAS Wired the future of automotive shows?

The digital event is happening online on December 16 to 20

To point out the obvious, the pandemic is keeping people from living their usual lives—and preventing them from enjoying the small joys this crazy world of ours has to offer. Children can’t go to school. Employees can’t report for work. Seniors can’t go for a leisurely walk. Families can’t embark on a road trip. And, well, car enthusiasts can no longer attend motor shows.

If you remember, the 2020 Manila International Auto Show had to be canceled back in April as Metro Manila was forced into quarantine for everyone’s safety. When Worldbex Services International announced that it would “temporarily postpone” the annual event, we weren’t expecting the show to resurface in any form or shape until at least next year.

We were wrong.

On December 16 to 20, Worldbex is staging the so-called “MIAS Wired.” Yep. Your favorite car show is crossing over to the digital realm in this time of social distancing and virtual showrooms. Now that we’re still waiting for a vaccine, the wise thing to do is to maintain our physical gap from the next person. We’ve been strictly observing this practice since March, and the car industry is no exception (as shown by the automakers’ Zoom launches and online sales activities). So why not a digital car show, right?

For MIAS Wired, the organizer promises to entertain “attendees” by giving them a look at the latest vehicle models, a view of interactive showrooms, access to new automotive trends, a chance to expand their motoring network, and even “activities designed for car enthusiasts.”

Worldbex has not released the final list of “exhibitors” that will participate in this online event, but it’s worth checking if you like cars. If you’re interested, you may register for free here. You may also call (02) 8656-9239 or send an e-mail.

As we used to say, see you there.



Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist for 25 years. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.



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