Mall showrooms are beginning to become a thing in our country, with several brands aiming to capitalize on the amount of foot traffic found in a shopping center. But these can be more than just glorified vehicle displays, as we saw with the Hyundai City Store found at the Lotte Shopping Avenue in Jakarta.

This is the biggest City Store found in Indonesia, occupying an almost 200sq-m lot in the mall. Here, up to four vehicles are put on display.

Customers can either test-drive or configure their ideal vehicle configurations, with two consultation rooms should they want to finalize their purchase.

But aside from that, the store also holds a permanent Hyundai x BTS space where fans can purchase officially licensed merchandise, and take photos with the popular K-pop group via a green screen, play with Hyundai N slot cars around an interesting rally course, and see various Hyundai Collection accoutrements.

The most important thing to take away from this is that we can expect Hyundai Motor Philippines to introduce this retail concept to our market soon to help the masses understand the brand.