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Hyundai City Store Jakarta is more than a mall dealership

HMPH is set to introduce this concept to local malls soon

The Hyundai City Store at the Lotte Shopping Avenue in Jakarta is the largest in the country. PHOTO BY SAM SURLA

Mall showrooms are beginning to become a thing in our country, with several brands aiming to capitalize on the amount of foot traffic found in a shopping center. But these can be more than just glorified vehicle displays, as we saw with the Hyundai City Store found at the Lotte Shopping Avenue in Jakarta.

This can have up to four different cars on display. PHOTOS BY SAM SURLA

This is the biggest City Store found in Indonesia, occupying an almost 200sq-m lot in the mall. Here, up to four vehicles are put on display.

It's very close to a full-fledged retail experience. PHOTOS BY SAM SURLA

Customers can either test-drive or configure their ideal vehicle configurations, with two consultation rooms should they want to finalize their purchase.

There's something to keep the rest of the family entertained while you shop for a car. PHOTOS BY SAM SURLA

But aside from that, the store also holds a permanent Hyundai x BTS space where fans can purchase officially licensed merchandise, and take photos with the popular K-pop group via a green screen, play with Hyundai N slot cars around an interesting rally course, and see various Hyundai Collection accoutrements.

Should dealerships shift to this kind of retail concept? PHOTOS BY SAM SURLA

The most important thing to take away from this is that we can expect Hyundai Motor Philippines to introduce this retail concept to our market soon to help the masses understand the brand.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.