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Nissan Japan dresses up the Kicks as a literal pair of, er, kicks

As part of a lottery campaign with New Balance

With a name like the Nissan Kicks, a collaboration with a shoe brand is inevitable. PHOTO FROM NISSAN

Nissan Japan has partnered with New Balance for its “Catch the Kicks” campaign where the Nissan Kicks 327 Edition, a car dressed up as the shoe it’s named after, will be roaming around the streets of Tokyo and Osaka, before being displayed at Nissan Crossing and Aeon Malls in Gifu and in Ishikawa.

The livery really captures the textures of the shoe. PHOTOS FROM NISSAN

Those who snap a photo of the car and share it on Twitter with the hashtag #CatchTheKicks will get the chance to win a Kicks e-Power 4WD via lottery. Also, those who share the campaign tweet can score a pair of New Balance 327 shoes with exclusive accessories from the car brand.

The major prize is a Nissan Kicks e-Power 4WD. PHOTO FROM NISSAN
Would you want to cop a pair of these? PHOTO FROM NISSAN

There will only be one winner for the car, but 23 individuals will get the chance to go home with a new pair of kicks. If you happen to be a Japanese resident, you can read the terms and the conditions here to join the campaign. For us here in the Philippines, we can marvel at the Kicks with the country’s first 3D billboard in Bonifacio Global City.

Leandro Mangubat

Leandro is our staff writer. Although having a background in mechanical engineering, he enjoys photography and writing more.