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The all-new Genesis G90 is the epitome of South Korean luxury

This will shake up the usual crop of European executive sedans

If you want to make a statement, consider the G90. PHOTO FROM GENESIS

Full-size executive sedans are often considered as the flag bearers of a luxury marque. For example, there’s the Mercedes-Benz S-Class, the BMW 7-Series, or the Audi A8, to name a few. While these vehicles are normally the domain of European automakers, Asia does have a few worthy contenders.

It seems like sedans are still a huge part in the Korean automaker's strategy. PHOTO FROM GENESIS

Genesis is one of them. While it still doesn’t possess the same brand cache as the others, it sure can make some damn impressive vehicles. The first generation of the G90, its flagship model, was impressive and offered a similar experience to its competitors. But the latest iteration of the vehicle seems to carve out its own identity on looks alone.

Which is a great thing, because the company hasn’t released any details on the interior or powertrain choices. But just like its other products, we will likely see an electrified version of this car down the line.

Not a bad car to be used in a future K-drama series. PHOTO FROM GENESIS

The new design demands a lot of road presence. There’s a large, 3D-effect crest grille up front, and the thinnest iteration of Genesis’ “Two-Line” headlight design which extends all the way to the front fender. Lines are made cleaner and sharper, and the G90 gets more defined fender flares toward the back. There, you’ll see a slightly more aggressive version of the “Two-Line” theme rounding up the rear.

Interestingly, the Genesis G90 trades its “wire-style” wheels for two new designs: a very edgy and striking multi-spoke rim, and a classy and conservative monoblock wheel.

We like the long-wheelbase-version's monoblock rims. PHOTOS FROM GENESIS

More information will be revealed at a later date, but we can already envision the wealthy clientele of a vehicle like this getting their checkbooks ready. If anything, we wouldn’t be surprised to see this appear in K-drama series pretty soon, possibly being the vehicle of choice of a company CEO or a mafia boss.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.