Industry > Sales

Mitsubishi PH posts record-breaking sales figures for FY2023

MMPC moved a total of 81,473 vehicles for the fiscal year 2023

The recently launched Triton is one of the most sought-after MMPC models of late. PHOTO FROM MITSUBISHI

Mitsubishi Motors Philippines may be a far second in total sales based on the Chamber of Automotive Manufacturers of the Philippines’ tabulation, but the distributor of the Japanese vehicle brand is celebrating a major milestone.

MMPC has posted record-breaking sales for fiscal year 2023, selling 81,473 units—a 34% increase from the previous fiscal year (60,630 vehicles). This is also the best year for the company sales-wise, even besting its previous record for FY2017.

MMPC’s Santa Rosa, Laguna, plant has been busy churning out these best-selling models. PHOTOS BY SAM SURLA

The locally produced Mirage G4 and L300, and the Xpander were the top performers for Mitsubishi last year.

In fact, 26,139 units of the subcompact sedan and 13,101 units of the utility vehicle rolled off MMPC’s Santa Rosa plant in Laguna. Meanwhile, 24,178 Xpanders were also sold in the same period, as certified by CAMPI.

The Xpander is currently the king of MPVs and is in the top 10 of 2023’s bestsellers. PHOTO BY SAM SURLA

MMPC is on a high after celebrating its 60th anniversary in the country and breaching the one-million-unit sales milestone in the Philippines. It is also bullish as the recently launched Triton pickup has been selling like hotcakes lately.

The next generation of the Montero Sport is on the horizon, and is expected to further boost MMPC’s sales. PHOTO BY SAM SURLA

With more new models on the horizon, can Mitsubishi continue this hot streak and further close the gap with perennial sales leader Toyota Motor Philippines? Let’s all wait and see.

Red Santiago

A jack of all trades, Red is passionate about cars, motorcycles and audio. He sometimes drives for a ride-hailing app company—just because he really loves driving.