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MIAS 2023: Peugeot PH previews the e-2008, flaunts new crossover variants

The brand’s lineup is slowly becoming more diverse and electrified

The Lion brand has many electrifying things to come. PHOTO BY SAM SURLA

Since being under Astara’s management, Peugeot Philippines hasn’t shown any signs of slowing down with its astonishing 2021-to-2022 sales growth of 285%.

As the brand continues its goal of providing Filipino car buyers the chance to own exciting European vehicles, brand head Maricar Parco unveiled at the opening of the 2023 Manila International Auto Show two new variant options for both the 3008 and the 5008 known as the Active.

There are more affordable variants of the 3008 and the 5008 available now. PHOTOS BY SAM SURLA

As the Allure options for both crossovers provide top-spec features, the Active variants carry the same powertrain with the peppy 1.6-liter Twin-Scroll Turbo High Pressure (THP) engine, but with trimmed-down features and amenities to make pricing more competitive.

The 3008 Active is priced at P2.09 million, while the 5008 Active goes for P2.275 million. This makes both variants more affordable than the Allure versions by P165,000 and P160,000, respectively.

You could say the Allure is the fully loaded variant. It has features such as full LED lighting inside and out, front door lighting, chrome mirror caps, leather seats, a 10-inch touchscreen with built-in navigation, ambient lighting that extends to the cupholders, a wireless charger, a sunroof, and additional driver-assistance systems like lane-keeping assist and blind-spot monitoring.

On the other hand, the Active makes do with basic LED lighting outside and halogen bulbs for the interior, a smaller eight-inch touchscreen, and fabric seats.

The actual e-2008 that will be coming here is a face-lifted model. PHOTOS BY MANSKEE NASCIMENTO

The highlight of the Peugeot display is one that sits close to my heart. Previewing the fully electrified e-2008 crossover, Peugeot Philippines is giving our market a taste of what’s to come in terms of the French carmaker’s global sustainable mobility and electrification initiatives under the Stellantis group. Globally, Peugeot aims to have a 100% fully electric lineup by 2030.

It's a familiar-looking cabin that doesn't aim to be too futuristic. PHOTOS BY MANSKEE NASCIMENTO

According to Peugeot, the e-2008 crossover that will be brought to our shores will be the face-lifted model with more updates, better range, and front-wheel drive. No hints on pricing yet, but with the current zero import tariffs for electric vehicles, pricing should be attractive.

Are you excited to have a small electric French crossover in our market? PHOTOS BY MANSKEE NASCIMENTO

Apart from existing promos, Peugeot is offering additional discounts on all reservations made at MIAS or its dealerships nationwide for the duration of the show (April 13 to 16).

The brand’s financial partner (Security Bank) is also offering low-interest financing plans for availing customers. To top things off, each new vehicle purchase comes with free one-year emergency roadside assistance care of Ibero Asistencia. Not bad.

Manskee Nascimento

Manskee is a music-loving petrolhead who specializes in car care. He finds peace in long drives to and from his home in La Union.