This year probably marks my 10th working in the motorcycle industry. And as I open this new chapter in my career, a lot has changed over the years. Lighter and more powerful bikes have emerged, and it seems like technology is as advanced as ever. I just hope I get the chance to ride flying motorcycles.

The motorcycle business in the Philippines has grown remarkably in the last few years, reflecting both the nation’s growing economy and changing needs for transportation. Let’s explore the situation of the industry today, looking at important developments, trends, barriers, and opportunities.

DEVELOPMENTS

Growing demand. A number of factors—including affordability, fuel efficiency, and maneuverability in crowded metropolitan areas—have contributed to the motorcycle market’s recent spike in demand. The scooter market is huge, especially in Metro Manila. As long as public transportation is a mess, more people will find alternative transportation to make a living.

Growing market segments. As a result of diversification, the industry now serves a range of consumer types such as commuters, recreational riders, and enthusiasts. Ten years ago, motorcycling was only a transport tool. Today, it is a lifestyle…and, ironically, a deathstyle without proper training and discipline.

Growing imports. Motorbikes manufactured in the Philippines are becoming more popular. Southeast Asian countries are well known as “emerging markets.” The influx of brands (such as CFMoto, Hero Motorcycles, FKM, and QJMotor) continues to introduce more products and variants for a country of around 120 million people with a 1.5% annual growth rate. More people equals more motorcycles.

TRENDS

The rising trend of electric motorcycles aims to reshape the industry through sustainability by offering eco-friendly modes of transportation. We now have brands like Gogoro, Segway, Horwin, Surron, BMW, and, just recently, Honda (which has unveiled its EM1 e:).

The technology is as advanced as ever. Connectivity features, AI, and advanced safety features are now available on premium two-wheeled vehicles. Technology such as front and rear radar systems, cornering ABS, adaptive seat height, and clutchless transmission systems are now available. These new technologies offer more performance and safety to attract more riders, especially with the next generation.

Personalization and customization amplify the demand for motorcycles. Customers are able to reflect their personality now by choosing either a sport bike or a cruiser. It has also paved the way for the importation and the local manufacturing of motorcycle apparel and accessories.

BARRIERS

Poor road infrastructure is still a problem, especially in the rural areas. These inconveniences hinder advocacies like Philippine Motorcycle Tourism where road travel becomes problematic for motorcycle touring.

Road safety remains a significant concern. It actually boils down to strict driver’s license acquisition. Increased awareness campaigns as well as strict regulations and law enforcement are key to addressing rider safety and wellness.

Street racing has come under public scrutiny. It contributes to the volume of road mishaps that also endanger other motorists. Endurance challenges are currently earmarked in Congress, possibly banning participants’ entry in disgruntled municipalities.

Sadly, the term “first to arrive” has become a gratifying term for people racing on public roads. It is a devious mindset and an excuse for road racing. It’s an illusory crown that professional racing bodies don’t recognize. Law enforcement and organizers should have very strict compliance with road safety regulations.

OPPORTUNITIES

Skills development, rider education, and rider trainings are crucial to fostering this industry. Fortunately, independent motorcycle safety riding programs like Motorclyde Riding School, Motorcycle Riding School Philippines, Honda Safety Driving Center, Highway Patrol Group Motorcycle Riding Course, and Motorcycle Development Program Participants Association are widely recognized—with more on the way.

The state of our motorcycle industry has not yet met its final form. We are in the early stage of the Big Bang theory where the pieces are everywhere. By keeping in mind the challenges, pursuing the opportunities, and putting in place systems for safety and responsible riding, the country can benefit further in transportation and economic development.

While the industry is truly significant in aiding the way people get around in the Philippines, we have yet to discover the true potential of motorcycling freedom. I hope that there will come a time when motorcycling shall be recognized as a vehicle to witness the beauty of our country. A time when everyone can truly say that motorcycling is safe and fun for everyone.