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Hyun Bin drives a BMW i8 sports car in new Smart commercial

We were half-expecting Son Ye-jin to appear in a Ferrari

A German hybrid coupe with a Korean driver. SCREENSHOT FROM SMART

The other day, Filipino fans of Korean drama series—particularly the extremely popular Crash Landing on You—went crazy when telecommunications company Smart Communications shared a nine-second teaser video of its new advertising campaign featuring…Hyun Bin (aka Captain Ri).

In that teaser, the actor could be seen walking toward an automobile, and petrolheads immediately identified it as the BMW i8 hybrid sports car.

Eagle-eyed car fans can easily tell what this car is. SCREENSHOTS FROM SMART

Turns out they’re correct, as validated by a longer video revealed by Smart today. Actually, the positioning of the push-start button is already a dead giveaway.

A quick BMW for a speedy mobile data provider. SCREENSHOTS FROM SMART

Because the ad is promoting Smart as “the Philippines’ fastest mobile data network,” the presence of an aggressive-looking coupe makes a lot of sense. But we have to admit that we were kind of expecting to see Son Ye-jin (aka Yoon Se-ri) suddenly making an appearance in a Ferrari. Then again, who knows? After all, the caption for the post says: “More surprises on June 1.”

Here you go, ladies. Calm your hearts down. SCREENSHOT FROM SMART

Anyway, we personally know many female friends whose hearts are probably fluttering right now. And if Smart could somehow find a way to bring in Hyun Bin at some point in the near future, ay…good luck with the traffic.



Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist for 24 years. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. The rest, as they say, is rock and roll. He writes the column ‘Spoiler’.



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