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Traffic > Transit

Move It addresses fear of missing out with online campaign

Book a ride to see the real story behind ‘Aabot Ka sa Ganap’

We're just as confused as you are. SCREENSHOT FROM MOVE IT

Marvel fans usually stay behind to catch any post-credits scene. But would you book a ride with Move It to watch a secret film?

Aabot Ka sa Ganap is Move It’s latest campaign. It features a storyline where the main character arrives home to see his family being interviewed for TV. And how we’re late to important events because of the time wasted in traffic. To see the alternate ending, you’ll have to book a ride with the app to unlock it.

You should get a notification once you unlock the secret film. SCREENSHOT FROM MOVE IT

Through this campaign, Move It wants people to experience its highly efficient system where users can supposedly get a booking in as little as two minutes. According to the transport company, this is achieved through onboarding caravans and in-app features to maximize the number of trips of its riders.

Auto-accept booking matches the next pick-up location based on the rider’s current drop-off point. At the end of the day, the set destination function lets riders accept bookings with the same endpoint on the way home. Meanwhile, the heat map directs riders toward areas where demand is high.

Has Move It been helpful in your daily commute? PHOTO FROM MOVE IT

According to general manager Wayne Jacinto, Move It promises to address the woes of commuters so they won’t have the fear of missing out. The motorcycle-taxi app is available on the App Store and Google Play for iOS and Android users, respectively.



Leandro Mangubat

Leandro is our staff writer. Although having a background in mechanical engineering, he enjoys photography and writing more.



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