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Toyota tests the effectiveness of vehicular billboards

The car company now ventures into mobility-related advertising

Don't be surprised if you see buses advertising Kinto One. PHOTO FROM TOYOTA

The newly launched Toyota Mobility Solutions Philippines is conducting a demonstration program in cooperation with Flare Inc., a company that specializes in mobility-related businesses, to see the effectiveness of rolling ads using GPS data. Ten fleet vehicles will be deployed throughout Metro Manila, Laguna, and other bordering cities for six months to promote Toyota’s own Kinto One.

The advantage of this technology is that it allows for real-time tracking and data-gathering where the information will be used to optimize advertising rates. Not only do companies maximize cost efficiency with these ads, but corporate customers can also reduce the operating costs of their cars through additional revenue.

“We are always excited to try new technologies, and Flare has given us the opportunity to do so,” said TMSPH president Cristina Arevalo. “We are looking forward to working closely with Flare in testing its system and application to improve our internal marketing studies.”

With Toyota exploring mobility solutions like this, we hope these will benefit Filipino businesses in the near future.

Leandro Mangubat

Leandro is our staff writer. Although having a background in mechanical engineering, he enjoys photography and writing more.