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Industry > Rank

Toyota Prius bags Japan Car of the Year award

It won by a huge margin over its competitors

The new Toyota Prius is a performer and a looker from every angle. PHOTO BY SAM SURLA

The story of the all-new Toyota Prius is similar to Hans Christian Andersen’s The Ugly Duckling. From being the butt of the joke in the automotive industry to being an object of desire to many, it’s no wonder that the latest iteration has won the coveted 2023-2024 Japan Car of the Year award.

It succeeds the Nissan Sakura/Mitsubishi eK X (2022-2023), the Nissan Note (2021-2022), and the Subaru Levorg (2020-2021) for this award, beating the score of the second-place competitor, the BMW X1, by more than double.

Here are the awards:

Japan Car of the Year: Toyota Prius. PHOTO BY SAM SURLA

JAPAN CAR OF THE YEAR

Winner: Toyota Prius (360 points)

Runners-up:

  • BMW X1 (150 points)
  • Honda ZR-V (100 points)
  • Toyota Alphard/Vellfire (90 points)
Japan Import Car of the Year: BMW X1 (U11). PHOTO BY SAM SURLA

IMPORT CAR OF THE YEAR: BMW X1 (U11)

Japan Design Car of the Year: Mitsubishi Delica Mini. PHOTO BY SAM SURLA

DESIGN CAR OF THE YEAR: Mitsubishi Delica Mini

Japan Technology Car of the Year: Nissan Serena e-Power. PHOTO BY MANSKEE NASCIMENTO

TECHNOLOGY CAR OF THE YEAR: Nissan Serena e-Power



Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.



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