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Kia PH is now teasing us with this red box in BGC

With a countdown clock for the official ’unboxing’

If you find yourself strolling through Bonifacio High Street, this box will greet you. PHOTO FROM FATIMA NAVAL

As you know, Ayala Corporation (through its AC Automotive arm) has taken over Kia Philippines. Now, the new distributor isn’t wasting any time in relaunching the Korean car brand, with the company expected to present three new models on January 30. In fact, we already told you that one of those vehicles would be the Pegas small sedan, which will reportedly be renamed Soluto.

To hype this brand relaunch (or, shall we say, restart) and new-product introduction, Kia Philippines is now teasing the public with a new marketing campaign accompanied by the hashtag #AllKindsOfWow. The campaign includes this red mystery box at Bonifacio High Street in Bonifacio Global City, which popped up just today.

This box will have people guessing what is inside. PHOTO FROM FATIMA NAVAL

The box looks like it contains a car inside, and even features a countdown clock. The “unboxing” is also set for January 30, the same day as the big event.

The unboxing countdown has begun. Be there when they open the mystery box soon. PHOTO FROM FATIMA NAVAL

Whether the vehicle that will appear in this space two weeks from now is the Soluto or another model (perhaps the Stinger or maybe the Stonic) is what we’re curious to see. We’re interested to find out if Kia does have the power to surprise. What do you think?

Vernon B. Sarne

Vernon is the founder and editor-in-chief of VISOR. He has been an automotive journalist since July 1995. He became one by serendipity, walking into the office of a small publishing company and applying for a position he had no idea was for a local car magazine. God has watched over him throughout his humble journey. He writes the ‘Spoiler’ column.