Due to the country’s worsening traffic situation, new businesses have cropped up with a view to reducing everyone’s need to travel and bring the car out. Food delivery is one of them. And if comestibles, packages and groceries can now be brought to our doorstep, why can’t auto parts or vehicle services?
This, in essence, is the idea behind MyCasa, a 24-hour car maintenance home service. You call them (+632 987-2272) and one of their service trucks—manned by a pair of technicians—will come to wherever you are in Metro Manila, even at three in the morning. (You might get confused with the different contact numbers indicated in the photos as well as the official one provided by MyCasa. We believe the official number is for the central hub, while those plastered on the trucks are numbers that are specific to the service vehicles.)
You might recall that we recently wrote about BeepBeep.ph, an online directory of automotive shops and services. The difference between that car maintenance valet service and MyCasa is this: BeepBeep.ph doesn’t do the servicing itself; it merely brings your car to your chosen shop and returns it to you after the job is finished. MyCasa, on the other hand, will perform the job on the spot—no need to take your vehicle elsewhere.
This is made possible by the fact that a MyCasa truck is equipped with all the tools necessary for the services they offer. For now, those services include:
- Oil change – P600;
- Basic PMS – P600;
- Brake pad change – P600;
- Rotor disc refacing – P1,400;
- Engine decarbonization – P2,800;
- Glass coating – P12,000+; and
- Interior antibacterial treatment – P800.
Note that the above rates are for labor only, with the exception of the last two (the prices for which already include the chemicals). For the parts to be installed, the customer has the option to provide his or her own products, or purchase them from MyCasa, whose suppliers include the likes of Bendix, Hardex, NGK and SplitFire, among others.
Each truck has an assigned pair of technicians, who MyCasa claims have been trained by operations manager Maria Lorna Anonuevo, a veteran after-sales service officer with many years of experience working for such car brands as Volvo, Opel, Chevrolet, Subaru, Ford and Kia.
To us, however, the real story here isn’t the vehicle maintenance home service designed for busy car owners. The more important angle here is the business opportunity that MyCasa presents. According to general manager Arby Andaya, for just P980,000, any enterprising individual can start his or her own MyCasa business. The amount includes a refurbished Suzuki Multicab truck, a set of brand-new tools and technical training for the technicians. The franchise fee is already tucked into the one-time entry cost. Once the business is running, MyCasa will charge the “partner-operators” a fixed P10,000 monthly fee per truck.