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Astara PH appoints Tonette Lee as JAC Motors brand head

Another executive added to the distributor’s growing portfolio

Will she be able to reinvigorate the JAC brand in our market? PHOTO FROM ASTARA

One may remember that Astara Philippines recently added JAC Motors to its portfolio of brands. But in the days leading up to the 2024 Manila International Auto Show, the company has announced that industry veteran Tonette Lee has been appointed as brand head for its latest Chinese brand.

Lee has over three decades of experience in various brands in the automotive industry such as Nissan, Ford, CATS, and most recently, GWM (Great Wall Motor).

“We are thrilled to welcome Tonette to the Astara family,” says Raoul Picello, managing director of Astara Philippines. “Her leadership experience in various industries brings a wealth of fresh perspectives to the table, which will be vital in driving the success of JAC in the Philippines. Her expertise and passion for the motoring industry make her the ideal leader to spearhead the brand’s launch and take the JAC brand to greater heights.”

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.