One may remember that Astara Philippines recently added JAC Motors to its portfolio of brands. But in the days leading up to the 2024 Manila International Auto Show, the company has announced that industry veteran Tonette Lee has been appointed as brand head for its latest Chinese brand.

Lee has over three decades of experience in various brands in the automotive industry such as Nissan, Ford, CATS, and most recently, GWM (Great Wall Motor).

“We are thrilled to welcome Tonette to the Astara family,” says Raoul Picello, managing director of Astara Philippines. “Her leadership experience in various industries brings a wealth of fresh perspectives to the table, which will be vital in driving the success of JAC in the Philippines. Her expertise and passion for the motoring industry make her the ideal leader to spearhead the brand’s launch and take the JAC brand to greater heights.”