Culture > Time

Bulgari and Ducati collaborate on a limited-edition watch

Wear something Italian-made on your wrist to match your motorcycle

This chronograph looks right at home with these riding garments. PHOTO FROM DUCATI

You’d never expect Ducati and Bulgari to be used in the same sentence. Yes, they’re both high-end brands, but their execution of luxury is starkly different. One takes a sporty approach, while the other focuses more on bling.

So, to hear the two iconic Italian names collaborate on a special-edition watch is a first, and the result is just as peculiar-looking as you think. Meet the Bulgari Aluminum Ducati Special Edition.

Not many luxury watches predominantly feature rubber in their construction. PHOTO FROM DUCATI

This special iteration of the Bulgari Aluminum Watch series sees a racier take on the form factor with an unusual mix of high-end materials.

The 40mm case is made out of aluminum, while the caseback (which features the Ducati logo and production number), the crown and the chronograph pushers are black titanium. The bezel and the fixed bracelet are rubber. Meanwhile, the dial is finished in the iconic Ducati red, and the general layout, design and font are inspired by a Ducati rev counter.

Housed inside the case—water-resistant up to 100m—is the automatic BVL 130 movement, which should be good for a power reserve of 42 hours and a high degree of accuracy (up to 1/10th of a second).

Only 1,000 lucky Ducatisti will be able to get their hands on this timepiece. PHOTO FROM DUCATI

To top it off, the timepiece will be delivered in an aluminum case with a soft-touch rubber interior that bears the signatures of the Ducati and Bulgari brands.

Only 1,000 examples will be made, and it will cost you €5,000 (P277,000) apiece. You’d better act fast, as the watch is available for sale at Bulgari stores and authorized retailers worldwide, and on the brand’s website as well.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.