After the recent launch of the face-lifted X7, it was only a matter of time before its sedan sibling followed. After all, BMW has been teasing the G70 7-Series for quite some time now, and it’s finally ready to show it off to the world.

There’s no getting around the car’s new face. We’ve seen glimpses in past BMW cars, like the split headlights in the refreshed X7 and the (massive) illuminated kidney grille in the XM. Whether you like these or not, the newest face of the 7er will probably accomplish one thing extremely well: getting noticed.

While it may not look as elegant as other full-size luxury sedans (like the S-Class, the A8 and the LS500), the polarizing design is guaranteed to turn heads, even if there are a few hypercars and ultra-luxury badges in the drop-off area.

But admittedly, the rest of the car looks a little plain in comparison to the outgoing G12 7er. Sure, the sides have flush door handles, the satin window trim terminates in a sharper iteration of the Hofmeister kink, and there’s a small garnish by the side skirt. But that’s all it has going for. Even the rear end doesn’t look as stately, ditching the full-width light strip for two separate taillights (which appear to have 3D elements inside of them).

But of course, when you’re buying this car, you’re buying it for the luxuries crammed inside. This is where the script gets flipped, because it seems that BMW has gone all out.

BMW’s iDrive 8 is featured in a singular curved display—where it groups a 12.3-inch screen for the instrument binnacle and a 14.9-inch infotainment screen—with a redesigned dashboard that has “invisible air vents,” and an “interaction bar” that combines decor, ambient lighting, and operational functions (like climate controls). There’s even a Sky Lounge panoramic sunroof with light threads to spice up the interior even more.

The cabin is decked out in only the finest materials, like wood, Merino leather, crystal accents, wood trim, and (for the first time in a BMW) cashmere wool.

The saying that “business in the front, party in the back” holds true for the new 7-Series if you spec it with the BMW Theater Screen. A 31.3-inch panoramic display with a resolution of 8K drops down from the ceiling. It has an Amazon Fire TV so you’ll be able to stream content from the Internet courtesy of the built-in 5G eSIM.

If you’re wondering how to interact with it, yes, it’s also a touchscreen, but stretching out and reaching for the screen isn’t the most elegant way to deal with this, so there are two 5.5-inch displays on the door cards that you can use to operate the interface of the massive screen.

Pair that with the Executive Lounge option (that allows you to recline the rear seats even further) and the Bowers & Wilkins Diamond surround-sound system (which has a total of 36 speakers with seat tweeters), and you’ll be rolling around in your own personal cinema.

There are plenty of powertrains on offer, including the first-ever all-electric version. The i7 xDrive60 will have two electric motors powered by a 101.7kWh battery. Total system output is 544hp and 745Nm, with a range of up to 625km. You can fast-charge the battery from 10% to 80% in 34 minutes at a rate of 195kW.

But if you prefer your luxury to be powered by combustion, there are several engine models for the gasoline trims (735i to 760i xDrive)— anything from a 3.0-liter turbocharged straight-six with a mild-hybrid system, all the way to a 4.4-liter turbocharged V8 with a mild-hybrid system and an electric motor.

If it’s not fast enough for you, there will be two M models coming later in 2023. The first is the i7 M70 xDrive. This electric performance variant will be the most powerful road-going BMW model with over 600hp and 1,000Nm, allowing for a 0-100km/h time of under four seconds. There will also be an M760e xDrive model that utilizes the V8 with an electric motor to generate a total system output of 571hp and 800Nm.

The global market launch will happen in November 2022. Of course, Europe will be the first to see the car (albeit as the i7 only), while other regions such as the US and China will see two models alongside the i7.

As for us, we can probably expect to see this model arrive on our shores next year. That should give us plenty of time to save up, right?