BMW’s luxurious range-toppers usually have the number ‘7’ in their names. You have the 7-Series sedan (which is due for an all-new model pretty soon), and the X7 flagship three-row SUV (which has undergone a rather heavy refresh for 2023).

Truth be told, the X7 is no stranger to controversy ever since it was launched. And just like before, we’re expecting the Internet to be divided over this SUV’s new front fascia.

The new design language has a name: Design Pure Excellence. Expect this to trickle down to other models, especially the upcoming 7-Series.

This isn’t the first time we’ve seen BMW toy with the idea of split headlights (see the BMW XM), but the way it has done this is slightly different. The top section houses the DRLs and the turn signal indicators, while the main headlights are found at the bottom in a tinted housing.

And speaking of lighting, the kidney grille can now be illuminated for even more front-end flair. Changes toward the rear end are a little more subtle, like the option to the spec wheels of up to 23 inches, and the rear lights receive 3D graphics for a little more pop.

Revisions to the cabin include the latest iDrive 8 operating system on the BMW Curved Display, which combines a 12.3-inch digital instrument cluster and a 14.9-inch touchscreen. There’s also a new ambient lightbar on the dashboard that shows either X7 or M (depending on the model you choose).

Of course, expect only the best materials in this cabin, like Ivory White and Atlas Gray Merino leather, or a vegan alternative called Sensafin. While the car comes standard with features like four-zone climate control, panoramic sunroof, and heated comfort seats, you can opt to take it further with options like the illuminated Sky Lounge panoramic sunroof, the Bowers & Wilkins Diamond surround-sound system, and ventilated massaging front seats.

If you’re feeling racy, you can opt for the M60i xDrive with blacked-out chrome brightwork outside, 21-inch M Sport wheels, sportier interior trimmings, rear differential, and the most powerful engine offered for this X7 model year.

There are three engine choices, all of which are mated to an eight-speed automatic gearbox that sends power to all four wheels for all models.

Topping the pack is a new 4.4-liter turbocharged gasoline V8 with 530hp and 750Nm. Then you have new in-line-six gasoline and diesel engines. The gas-fed engine has 380hp and 520Nm, while the oil-burner has 352hp and 700Nm. More important, all are electrified by a 48V mild-hybrid system that can grant an extra 12hp and 200Nm when needed.

The SUV will be produced at the BMW Group Plant Spartanburg in South Carolina, USA. If you’re excited about the launch of the newest X7, the worldwide launch will take place in August 2022.