While Porsche is mainly known for cars such as the 911, it has been making e-bikes such as the eBike Sport and eBike Cross in collaboration with Rotwild.
Now, the German manufacturer wants to develop electric drive systems (including motors, batteries, and software) for its own line of e-bikes and also those of other brands.
That’s why it has joined forces with Dutch investment firm Ponooc with Jan Becker taking the role as chairman of the management of Porsche eBike Performance.
Recently, Porsche has acquired stakes in several e-bike companies such as Greyp and Fazua, while continuing to work with Rotwild to release new models this year.
“We see great potential for Porsche in the e-bike segment,” says Lutz Meschke, deputy chairman of the executive board of Porsche. “This is why we are consistently expanding our activities in this area. As is characteristic of Porsche, it’s all about developing products that inspire people through intelligent design, sophisticated technology, and outstanding performance.”
With Porsche going full-speed into e-bikes, would you get one powered by its drive system?