Industry > Milestone

Toyota PH has sold more than 2 million cars

This further cements the brand’s position as the market leader

The cars sold could be anything from the humble Toyota Innova to the awesome Lexus LC500. PHOTO BY SAM SURLA

Toyota Motor Philippines has just sold more than two million vehicles in the country ever since its inception on August 3, 1988. It’s a massive milestone for the country’s number one automaker, and you could argue that it was only a matter of time before it reached this figure.

It seems trivial with the amount of Toyota and Lexus vehicles you can find in almost every corner of the country, but the company has the numbers to prove its dominance—a highest-ever year-end market share (and also within the ASEAN region) of 46.3%, and it’s coming hot off its 20th consecutive year of the Triple Crown achievement (leading in passenger, commercial and overall sales).

“Surpassing the two million mark would not be possible without the support of our loyal Toyota and Lexus customers, the commitment of our 73-strong Toyota dealer network, and of course the sense of ownership that every TMP team member has [in terms of] our goal and responsibility of providing mobility for all,” said TMP President Atsuhiro Okamoto. “Thank you for making the Philippines a Toyota country,”

The manufacturing plant, which is based in Santa Rosa, Laguna, is one of the many factors leading to this momentous figure.

It was the birthplace of many iconic assembled and manufactured vehicles, having rolled out over 958,000 completely knocked down (CKD) units. Today, more than 35,000 Vios and 13,000 Innova units have been manufactured in the past year.

TMP has provided jobs to over 60,000 employees, and continues to be a big part of the Philippine economy, having responsibly paid its taxes and duties. It also has numerous programs to give back to the community.

With the company’s recent volley of vehicle introductions and the relaxation of pandemic restrictions, we wouldn’t be surprised if the company easily breaks three million within a decade or so.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.