Industry > Business

Jetour is now part of Chamber of Automotive Manufacturers of the Philippines

Chinese brand is CAMPI’s 15th associate member

CAMPI president Rommel Gutierrez and Jetour Philippines managing director Miguelito Jose. PHOTO FROM JETOUR

Jetour may not be top-of-mind yet for many new-car buyers willing to ride the Chinese wave, but this latest development may further soothe typical market apprehensions.

Effective February 1, Jetour Auto Philippines (JAPI) became the 15th associate member of the  Chamber of Automotive Manufacturers of the Philippines (CAMPI). It joins 22 other brands in the country’s premier automobile industry organization.

According to CAMPI president Rommel Gutierrez, who met with JAPI managing director Miguelito Jose to formalize JAPI’s membership, the brand has potential and could help CAMPI achieve its goals for the year.

“Our outlook for the industry is positive,” Gutierrez said. “We want to hit 468,300 vehicles sold, maintaining the momentum of the 9% growth of the industry in 2023.”

Meanwhile, Jose said: “Being a CAMPI member elevates JAPI’s standing in an industry that is getting even more competitive. CAMPI is the country’s most recognized organization in the automotive industry, and the world’s most popular and trusted brands are either members or associate members.”

From 1,018 units sold in 2023, Jetour Philippines wants to grow by nearly four times with 3,700 units in 2024

JAPI’s projections for 2024 are bullish. From 1,018 units sold in its first nine months of operations in 2023, it wants to grow by nearly four times with 3,700 units sold by the end of 2024 (700 of these being electric vehicles). It also aims to double its current dealership network from five to 10 in Metro Manila, and from seven to 14 in the provinces.

With Jetour joining CAMPI, it looks like we will also see a booth at this year’s Philippine International Motor Show, which is scheduled for October 24-28.

Andy Leuterio

Andy is both an avid cyclist and a car enthusiast who has finally made the shift to motorcycles. You've probably seen him on his bicycle or motorbike overtaking your crawling car. He is our motorcycle editor and the author of the ‘Quickshift’ column.