To celebrate Lincoln’s 100th anniversary, the automaker has collaborated with Shinola, a Detroit-based watch brand, to produce a couple of limited-edition timepieces.
The Shinola Runwell Sport Chronograph is a quartz watch with a large case sizing (48mm) with rose-gold accents on the bezel, the dial, and the hands. Meanwhile, the Shinola Runwell Automatic is a more petite mechanical watch, with a 39.5mm polished stainless-steel case, and houses the Sellita SW200-1 movement.
Both models have the Lincoln logo applied on the dial and the caseback, and are packaged in a custom-made wooden box.
“Shinola and Lincoln both have a reputation for design excellence and a pursuit of craftsmanship and quality,” said Ruthie Underwood, vice president of creative design at Shinola. “Our Runwell Chronograph and Runwell Automatic celebrate the ‘Born in Detroit’ heritage both brands share, and the commitment to build products that last and are loved over a lifetime. We’re honored to partner with Lincoln on this project.”
These watches will have a limited run of 500 units each with the Runwell Sport Chronograph at $1,100 (P61,100) and the Runwell Automatic at $1,300 (P72,200).