Gran Turismo has gone a long way starting as a household racing game to becoming a virtual playground for manufacturers to push the boundaries of automotive design. We already got a concept car by a shoemaker with the Nike One 2022, but how do you fancy an automobile inspired by a watch?

During the finals of the Gran Turismo World Series Nations Cup in Barcelona on December 3, self-proclaimed “Magnificent Roman Jeweler of Time” Bulgari unveiled the fruits of its collaboration with the video game franchise.

The Bulgari Aluminum Vision Gran Turismo is a virtual concept car inspired by the watch of the same name from 1998. It was designed by Bulgari product creation executive director Fabrizio Buonamassa Stigliani, along with the former design director of Pininfarina, Fabio Filippini. The vehicle features an open-top barchetta body style inspired by Italian coach makers from the ’60s and the ’70s.

To complement the concept car, there’s the Bulgari Aluminum x Gran Turismo Special Edition watch. This mechanical chronograph makes use of the automatic B381 movement, and has a rather quirky construction.

As the name suggests, the case is aluminum while the crown and the caseback are made of titanium with Diamond-Like Carbon (DLC) coating. The bezel is rubber along with the bracelet links, which are connected via aluminum rods.

The limited-edition watch has two color schemes: a yellow dial with black counters (500 pieces), and an anthracite dial with yellow indices (1,200 pieces). It costs $4,800 (P266,000). But even if you could afford one now, it’s too late as the product was only available for 24 hours after its launch.

If there’s any silver lining, at least we’ll be able to enjoy the car virtually when it’s added to Gran Turismo 7 next year.