SEMA 2020 may not have happened in real life, but that hasn’t stopped Ford from showing off two custom builds of the new Bronco.

The first is the Bronco Badlands Sasquatch 2-Door. This concept shows just how modular the Bronco is as an SUV. Think of the Bronco as a daily driver. But then on the weekends, you can easily remove the roof, the body panels and the doors. Also, beefier front and rear fenders made from impact-ready materials easily bolt on. Harking back to the first-generation Bronco, you’ll find a step-over panel that enhances the open-air experience you’ll have while off-roading. And when you’re done, the parts easily come off and the stock parts all bolt back on effortlessly—without having to bring the vehicle to a service center.

Engine

• 2.7L V6 EcoBoost
• 10-speed automatic transmission

Chassis

• 4WP 2” lift kit

Wheels and tires

• Fuel Off-Road Warp Beadlock (17” x 9”) wheels
• Nitto Trail Grappler M/T (315/70) tires

Exterior

• Ford HD Modular front bumper customized for winch application
• Ford custom rear bumper
• Ford custom weekender front and rear fenders
• Ford custom door replacement panel
• Ford modified Badlands grille
• Ford custom trail sights
• Ford rock sliders with custom stirrup
• Ford custom ‘soundwave’ graphics
• Warn Industries Xenon 10S winch
• Rigid lights
• Bestop soft-top roof with sides removed
• GoPro Max
• HiLift jack
• Ford Bronco dune flag mounted on custom bracket

Interior

• Soundbar on rear header by Harman
• Off-road assistance kit by DC Safety
• First-aid kit by DC Safety
• Premium organizer kit by DC Safety
• Ford Bronco custom colored bolt heads
• Ford custom 3D-printed interior grab handles
• Fire extinguisher
• Ford custom BYOD bar with custom item
• Marmot bags and tent

The second concept is the MAD Bronco Sport Badlands. The new Bronco Sport may not give you the full Bronco experience, but the people at MAD Industries have ideas. This shows just how capable the baby Bronco can be when you put a little work into it. To help it pull a Boreas MXT camper trailer, some notable modifications have been made, including a Ford Performance Borla cat-back exhaust, 4WP lift/level kit, and Fifteen52 Monoblock Traverse MX wheels wrapped in beefy BFGoodrich KO2 tires. Up top, you’ll find Yakima’s heavy-duty LockNLoad roof rack system, fitted with some attachments such as a kayak carrier and a HoldUp Evo bike rack.

Engine

• 2.0L I4 EcoBoost
• 8-speed automatic transmission

Powertrain

• Ford Performance by Borla cat-back exhaust system with black chrome tips

Chassis

• 4WP lift/level suspension kit

Wheel and tires

• Fifteen52 Monoblock Traverse MX (17” x 8”) wheels
• BFGoodrich KO2 (245/65) tires

Exterior

• Ford Performance recovery boards
• Ford Performance by RIGID under-body rock light kit
• Ford rear bumper appliqué
• Ford tie-down shackle
• Ford fender flares by Air Design
• Ford door moldings by Air Design
• Yakima LockNLoad roof rack system
• Yakima Cross Bars HD
• Yakima SlimShady awning
• Yakima kayak carrier
• Yakima tool/paddle holders
• Yakima recovery track/RotopaX mounts
• Yakima HoldUp Evo bike rack
• Rigid 40” SRS light bar
• RotopaX fuel and water containers
• Nano Fusion paint protection film
• Dub IR nano-ceramic window film
• Boreas MXT camper trailer
• Dagger kayak with paddle
• Mountain bikes

Interior

• Ford Performance by Warn heavy-duty off-road recovery kit
• Ford Performance by ARB off-road air compressor kit
• Cargo area protector
• Cargo organizer/cooler
• Console and rear-seat vehicle safes by Console Vault
• First-aid and roadside assistance kit by DC Safety
• Soft accessories kit by DC Safety
• Liftgate privacy curtain
• Duo cinema portable rear-seat entertainment system
• ARB Zero refrigerator/freezer
• SRP Racing off-road grip billet pedals
• Camping/survival gear