It’s a good time to be selling pickup trucks right now, as the Tax Reform for Acceleration and Inclusion law already exempts these mechanical workhorses from excise duty. Which explains why automakers have been sprucing up their pickup models, including Toyota with the Hilux Conquest, Chevrolet with the Colorado High Country Storm and Isuzu with the D-Max X-Series. Even Nissan recently teased Philippine International Motor Show visitors with an aggressive-looking Navara Warrior X. And, of course, Ford has already brought in the Ranger Raptor (along with an updated Ranger lineup).
This leaves us with Mitsubishi, whose Strada model has remained virtually unchanged since its launch in 2015. Parked next to its prettified rivals, the Strada now looks old and tired.
Well, not anymore. Mitsubishi has given the Strada—also known as L200 or Triton in other markets—a total cosmetic makeover, especially up front. Here’s the pickup’s latest exterior design:
Inside, the previously boring steering wheel, dashboard and center console have been replaced with basically the same ones you’ll find in the Montero Sport.
As to when this face-lifted Strada will be released in our market, Mitsubishi Motors Philippines senior marketing manager Arlan Reyes says “there’s no definite timing yet.” Well, at least now you know there’s a refreshed Mitsubishi pickup arriving soon, giving you yet another option in case you’re looking to purchase a new truck.