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MIAS 2023: Ford PH does a sneak preview of the Ranger Raptor

Including the Mobile Service Vehicle, which is part of the ‘Ford Family Guarantee’ program

Ford Philippines has a little surprise tucked away in the corner of its booth. PHOTO BY SAM SURLA

The main focus of Ford Philippines‘ booth at the 2023 Manila International Auto Show may be the all-new Territory, but that didn’t stop the company from showing off a few variants of its ever-popular Ranger pickup truck, including a sneak preview of the all-new Ranger Raptor.

You will think this is just an older Raptor on display unless you take a long, hard look at it. PHOTOS BY SAM SURLA

This is one of those cases of “blink and you’ll miss it,” as even we thought it was a customized version of the previous-generation Ranger Raptor until a Ford executive pointed it out to us.

Even during the opening presentation, Ford Philippines managing director Mike Breen didn’t even mention the model’s name outright, other than showing a teaser image and giving confirmation that the vehicle will eventually make it to our shores.

That single exhaust means that this is the biturbo diesel-powered Raptor. PHOTO BY SAM SURLA

Of course, no official specifications were given, but the powertrain that we most likely will receive is the 2.0-liter biturbo diesel mill capable of 210hp and 500Nm, with a 10-speed automatic transmission sending power to all four wheels. If you were expecting the 3.0-liter twin-turbo V6 gasoline engine, don’t hold your breath.

Ford is planning to make its after-sales program better with the 'Ford Family Guarantee' program. PHOTO BY SAM SURLA

On the other side of its booth, you can come across a rather heavily equipped Ranger called the Ford Mobile Service Vehicle.

This is part of the company’s “Ford Family Guarantee” program, which is a way for the company to improve its after-sales program in several ways.

As the name implies, it’s a service center on wheels, allowing customers to avail of such services as oil and fluid changes, wiper blade and battery replacements, tire rotations and mounting, brake services, software updates, and more at specific locations.

This vehicle is filled to the brim with tools needed for a proper service. PHOTOS BY SAM SURLA

Other services include the Express Service, which is an option for those who want faster maintenance, which should take up to 90 minutes including a car wash. There’s also Pickup and Delivery, allowing the customer to have his/her car picked up from any preferred location, have the vehicle serviced, and brought back—all without having to go to the dealership.

Ford will also be building a new parts warehouse in the Philippines in Laguna. Measuring up to 13,000sq-m, it will not only be the largest in Southeast Asia, but it is also capable of holding up to 37,000 spare parts and will result in shorter wait times for repairs.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.