While pickups from South Korea are nothing new, they are certainly few and far between. SsangYong (now KG Mobility) has the Musso/Rhino and the Actyon Sports, while Hyundai has the crossover-based Santa Cruz. But now, Kia wants to join the truck wars, and it is going against established nameplates in the segment with the upcoming Tasman.

The Tasman is the automaker’s take on the body-on-frame formula adopted by the majority of pickups around the world. The name was reportedly inspired by Tasmania, the island state located south of the Australian mainland. However, Kia’s newest product isn’t ready for the spotlight just yet, so it has camouflaged the vehicle in a rather colorful way.

The wrap was developed in partnership with Richard Boyd-Dunlop, a mixed-media artist based in New Zealand. This is a country that borders the Tasman Sea and has its own Tasman region. However, the design was apparently influenced by the painter’s adventures as he hitchhiked on utes and explored the Australian outback.

The Tasman is slated to make its debut in 2025. Aside from South Korea, Kia is eyeing Australia, Africa, and the Middle East as key global markets where the model could be launched first.