Hard to believe, but Vespa turns 75 this year. From the very first patent filed on April 23, 1946, the iconic scooter has propelled millions of commuters around the world with its signature style. Starting from a single model in post-World War II Italy, the company has evolved through the years and has a full line of scooters under the current ownership of Piaggio.
To celebrate its 75th anniversary, the brand has launched the Vespa 75th Series for the Primavera (1,50cc) and the GTS 300 (300cc). The all-steel body is presented in “Giallo 75,” an original metallic yellow that evokes the spirit and fashion-loving style of the late 1940s. The side panels and the front mudguard display “75” in a darker shade for a pleasing tone-on-tone effect. The traditional “necktie” at the front is finished in an opaque, pyrite yellow.
More exquisite details include a special nubuck leather saddle in smoke gray with piping, gray wheel rims with a machined finish, and various chrome trim including the “tie” ornaments, the mudguard stickers, the instrument cluster surround, the muffler cover, and the rearview mirrors. The GTS also gets chrome foldaway passenger foot pegs.
A chrome-plate rear luggage rack is included, along with a round, nubuck leather bag replicating the spare-wheel holder of vintage scooters. A plate behind the leg shield identifies the unit as a Vespa 75th Series unit.
All models of this series come with a 4.3-inch TFT color display with Vespa MIA smartphone connectivity. To further mark the series’ exclusivity, each unit comes with a welcome kit that includes a vintage-steel Vespa plate, a personal owner’s book, and eight collector postcards with images from over seven decades of the Vespa story. The 75th Series Primavera is priced at P298,000, while the 75th Series GTS 300 retails for P468,000.
To celebrate its anniversary, Vespa distributor MotoItalia Philippines opened an exhibit of vintage and 75th Series scooters at Ayala Malls Manila Bay. This is open until Sunday (July 4).