Some people think that there’s a stigma attached to being a French car brand—because vehicles made in France are supposedly unreliable (you know, that mostly obsolete stereotype). But to show its unwavering pride in the French-made products it distributes, Peugeot Philippines is enticing customers to try its latest offerings by dangling a Paris trip before them.
This latest sales campaign is designed for the 3008 crossover SUV and the Traveller MPV. There are two promo components of this campaign, which runs until June 30, 2018. The first is #DriveToParis for cash buyers of the 3008 or the Traveller, and the second is #TestDriveToParis for customers who will test-drive the 3008 or the Traveller.
If you purchase a 3008 or a Traveller in cash from today until June 30, you automatically get a Paris tour package from Peugeot Philippines. This includes a round-trip airfare for two people, and three-day/two-night accommodations at a “designated hotel in Paris.”
If you test-drive a 3008 or a Traveller from today until June 30, you qualify for a raffle that will be drawn on July 9, 2018. Three lucky winners will receive the same Paris tour package mentioned above. Again, this includes a round-trip airfare for two, and three-day/two-night accommodations at a Paris hotel.
“Peugeot’s unique identity owes much to its French roots,” Peugeot Philippines marketing director Karen Carvajal said in a statement. “So it’s only natural that we promote our products and history by taking our customers to the place where our brand originated. We also aim to have more people experience our products back here at home.”
An important note: Both buyers and raffle winners will have to avail of the trip any time from September 20 to October 11 this year.
Interested? Drive to the nearest Peugeot dealership as soon as you can. Dealers are located in Alabang, Pasig, Quezon City (Quezon Avenue), Lipa, Negros, Cebu and Cagayan de Oro.
Well, all we can tell you is: Tu vas y aller. Consider this French phrase your lucky charm.