Toyota Motor Philippines has set the stage for the public launch of the new Ativ for this weekend. Starting on October 24 (Friday), the subcompact sedan will officially debut at the Bonifacio High Street Amphitheater in Bonifacio Global City.

“We know that a lot of Filipinos, particularly those aspiring to have an HEV as their first vehicle, are eagerly awaiting the release of the Toyota Ativ,” said TMP first vice president for marketing Elijah Sue Marcial. “With the launch of the Ativ as part of our Beyond Zero campaign, we’re not just aiming to make owning a hybrid easy and worry-free, we’re working to create a better, more sustainable future for all.”

Aside from seeing the Ativ in the metal, test drives, activities, and dealer consultations are also planned for prospective owners until October 26 (Sunday).