In the face of the local automotive industry’s ongoing sales slump, the last thing you might expect carmakers to do at the moment is build facilities to expand their business. But that’s exactly what Mazda Philippines (aka Bermaz Auto Philippines) has done by formally breaking ground for a P250-million facility in Cabuyao, Laguna, that will serve as the company’s main warehouse that is said to have the capacity for accommodating up to 1,000 vehicles, 800 of which will be completely protected from the harsh elements.
The storage compound, to be constructed on a 2.5-hectare property, will be complemented by a pre-delivery inspection and repair area so every single unit released to customers is in the best possible condition.
Another highlight of the site is a 2,000sq-m administration building that will include a technical training center for Mazda’s after-sales service workers around the country. The structure will even have living quarters for trainees coming from the provinces.
And to ensure that the whole property is as green as the clean engine technology that Mazda is striving to pursue and perfect for its vehicles, solar power will be employed to provide electricity to the compound. Rainwater will also be collected and recycled for use in the warehouse’s cleaning requirements.
“The construction of our very own warehouse and training facility is a milestone for the brand and BAP,” Mazda Philippines president and CEO Steven Tan is quoted by a press statement as saying. “As we break ground on the new corporate building and warehouse, BAP demonstrates its resolve to strengthen Mazda’s long-term business here in the Philippines. Our goal is to provide our customers with the best possible products and services. With this facility, we aim to deliver on this promise through the proper preservation of our products and the constant updating of the knowledge of our sales and after-sales personnel.”
The company expects to complete the project by November 2019. By that time, the industry will have hopefully bounced back from its disheartening performance this year—a belief shared by both Tan and Bermaz Auto Berhad chief executive officer Dato’ Sri Ben Yeoh. Perhaps other brands can take inspiration and start to get similarly bullish in their respective operations.