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Maria Fe Perez-Agudo now officially heads Chevrolet PH

She plans to revitalize the brand under the ‘Rework’ strategy

Where will Fe Perez-Agudo take the bow-tie brand? PHOTO FROM CHEVROLET

Last December, there were whispers in the industry that Maria Fe Perez-Agudo, former head of previous Hyundai passenger car distributor Hyundai Asia Resources Inc. and currently boss of Hyundai Trucks and Buses Philippines, would be taking over The Covenant Car Company Inc. (which recently acquired the Korean brand KG Mobility as well).

Sure enough, at a Chevrolet dealership conference held earlier this month, the news was made official that Perez-Agudo had taken the reins of the Chevrolet business in the country. The new head plans to revitalize the company with a new comprehensive strategy called “Rework,” which will focus on enhancing the core aspects by advancing its dealership and customer service operations.

Will we see more models introduced in the long run? PHOTO FROM CHEVROLET

“Chevrolet Philippines stands on the brink of transformative progress,” said Perez-Agudo during her closing remarks. “We assure our customers of products of exceptional quality that will foster customer loyalty, and of offers that mirror their true value. We are proud to support this with a network of service-oriented professionals, all contributing to our customers’ enriched Chevrolet experience.”

We will be watching where the new leadership will carry the brand. There is no news on the fate of the newly established KG Mobility Philippines, but we can expect it to likewise be under Fe Perez-Agudo’s umbrella of brands.

Sam Surla

Sam is the youngest member of our editorial team. And he is our managing editor (believe it or not). He specializes in photography and videography, but he also happens to like writing about cars a lot.