Last December, there were whispers in the industry that Maria Fe Perez-Agudo, former head of previous Hyundai passenger car distributor Hyundai Asia Resources Inc. and currently boss of Hyundai Trucks and Buses Philippines, would be taking over The Covenant Car Company Inc. (which recently acquired the Korean brand KG Mobility as well).
Sure enough, at a Chevrolet dealership conference held earlier this month, the news was made official that Perez-Agudo had taken the reins of the Chevrolet business in the country. The new head plans to revitalize the company with a new comprehensive strategy called “Rework,” which will focus on enhancing the core aspects by advancing its dealership and customer service operations.
“Chevrolet Philippines stands on the brink of transformative progress,” said Perez-Agudo during her closing remarks. “We assure our customers of products of exceptional quality that will foster customer loyalty, and of offers that mirror their true value. We are proud to support this with a network of service-oriented professionals, all contributing to our customers’ enriched Chevrolet experience.”
We will be watching where the new leadership will carry the brand. There is no news on the fate of the newly established KG Mobility Philippines, but we can expect it to likewise be under Fe Perez-Agudo’s umbrella of brands.