It’s a no-brainer that BYD is a runaway success in the Philippine market, so naturally, everyone wants to see more of its Blade battery technology and sub-brands in the country. This week, a new player will enter the field in the hopes of capturing the premium market.

Denza will hit our shores tomorrow (Thursday) under BYD Philippines Corporation, a subsidiary of the Shenzhen-based brand and is separate from ACMobility’s BYD Cars Philippines. The upcoming lineup will launch with the D9 minivan and the B5 and B8 lifestyle SUVs.

“What we’re building with Denza is a long-term vision for premium mobility,” says country head Adam Hu. “One where innovation serves the driver, sustainability is seamlessly integrated, and every vehicle reflects a smarter way forward.”

More information regarding Denza Philippines will be revealed at its launch party on January 22 at its first dealership in Chino Roces, Makati City.